Futures Studies (aka strategic foresight) is a practice and a field of study about the future. Futures studies does many things, but one of the things it does not do is make predictions. It’s about forecasting and imagining multiple plausible scenarios and narratives.
Futures isn’t about making predictions. Instead, it helps companies explore possible futures and their implications to identify unique insights that enable organizations to anticipate change and make better strategic decisions. In this video, our Futurists Leigh Cook and Sandjar Kozubaev explain why futures thinking is critical to every organization’s resiliency.