The Ask

Sparks Grove developed an engaging digital prototype for a new stadium's Self-Guided Tour Experience. The tour features a robust mobile app that guides the user through the stadium enabled by geo-location, beacon, and augmented reality technology.

The Solution

Sparks Grove began by identifying user profiles and market segments through primary and secondary research. Then we conducted comparative and competitive research to understand and draw inspiration from tours offered in similar venues. After using affinityizing and ideation techniques, plus co-creation with the client, we had a robust set of ideas to start concepting interactions. Through a series of sprints and co-creation sessions, we developed the end to end user journey and created a complete hi-fidelity mobile app prototype.

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ATL

3333 Piedmont Road
Suite 800
Atlanta, GA 30305
T 404.961.9900
sparksgrove.com

NYC

One Penn Plaza
Suite 4530
New York, NY 10119
T 212.569.5000
sparksgrove.com

CLT

200 S Tryon Street
Suite 1100
Charlotte, NC 28202
T 704.840.1800
sparksgrove.com

SEA

1012 First Avenue
Suite 300
Seattle, WA 98104
T 206.652.3311
sparksgrove.com

SFO

101 Montgomery Street
Suite 2500
San Francisco, CA 94104
T 415.660.4301
sparksgrove.com

LON

120 Holborn, London
EC1N 2TD, United Kingdom
T +44 20 7812 6460
sparksgrove.com
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